SaaS Pay Per Click Services (PPC)
Pay-per-click advertising is a vital part of the marketing mix for most companies with an active web strategy. While PPC was once just a set of keywords that you wanted your brand to show up for, it’s now a developed channel that lets you target interests, demographics, and is really the foundation for a successful ABM strategy. Are you using pay-per-click advertising to get customers already interested in your software?
Search and Display Advertising
Search and Display Advertising are two of the most popular digital channels for businesses looking to generate leads or sales. The key is to integrate with your sales process right now. How can we find more of your best customers? With the barriers to entry for search so low, search and display are the core for most paid media plans for SaaS businesses.
Social Advertising for SaaS
Not all channels are created equally. We talk to many B2B companies that insist social is not for them. “Maybe LinkedIn.” is a common refrain we hear. Everyone is on social, whether you’re a CEO or an intern. Our social strategies are driven around brand awareness for everyone, just the people you care about. We use social as one of the many ways we reach them.
Breaking Down SaaS PPC
Getting more users is the first roadblock that SaaS companies come to after you’ve launched your product.
- How will you get your first customers?
- How can you keep a steady flow of new customers coming in?
- What’s the value proposition that customers are responding to most?
These questions are the tip of the iceberg as you begin to acquire more customers. Start building a pay-per-click program for your SaaS company that helps you answer those questions and gain traction, while avoiding common drivers of churn.
What are the Components of Successful Pay-per-click Program for My SaaS Companies?
Lead Generation
Getting your product in front of new customers is your first concern. Through generating leads from content offers and free trial offers, you’ll be able to gain traction as soon as you get product-market fit. PPC helps you get leads quickly and is a key component is leveling up your marketing program for your SaaS company. Don’t fall into the trap of marketing your software like a cheap product and try to close the sale on the first click.
Retargeting
Bringing both previous customers and free trialists back is important. Not everyone responds to emails and utilizing retargeting through search, display, & social ad networks ensures you are getting people into your product.
PPC for SaaS Companies is just one of the many components that make up these complicated marketing programs. Find out how to plug in paid media into your team’s acquisition & retention strategy and you’ll increase lifetime value LTV and lower cost per customer (CAC)–making everyone happy.
Content Promotions
Many businesses have embraced the content-first culture of digital marketing, but many still don’t take advantage of the right channels to distribute that great content. We amplify your articles, eBooks, and guides by leveraging content channels to reach more potential customers quickly. We want to know what your customers are constantly thinking about as they switch platforms and help align you to be their solution.