Four Videos That Every Digital Marketer Should Watch
A lot to live up to with that headline but I’m confident I can do it.
When young people come across digital marketing, they often get overwhelmed with the amount of information available–I know I did. The trick is making a choice to focus on what’s in front of you and see if that makes you happy! I chose to get interested in Google Analytics first. I tried to master it and eventually got pretty decent, leaving it alone to focus on my writing. Once I got decent at that, I tried building this blog and seeing what WordPress was capable of. I’m actually moving back towards GA right now, and if you’re past the glazed-over-what-is-this-google-magic feeling with GA, check out this absolute MONSTER of a post from Amanda at Seer Interactive about profiles. Great stuff.
So if you’re reading this, you’ve made the choice. You’re trusting me to tell you what to watch. You’re in good hands, because I’ve probably watched months worth of videos since I graduated a few years ago. If you watch all of these videos and don’t come away with something, I will give you $5. That’s right. Stop me next time you see me. $5 is yours if you can say you (honestly) did not learn a thing. Take the opportunity I’m giving you to become better.
In honor of the Arrested Development season premier in two weeks, we’re doing a [final] countdown.
Rapid Fire Link Building Strategies by Wil ReynoldsThis is the precursor to our final video. It introduces the idea of #rcs before the big video by Wil. If you’re looking for some link building tactics and an overarching strategy that will give you some direction, start here. Do yourself a favor and follow this guy on Twitter for a steady dose of awesome. I took a lot away from this video but the most important take-away is that you need to get outside of your box and do some darn critical thinking. Things as simple as Ubersuggest make your life easier!
Tactics follow strategy. So if you think that just knowing high level strategy is going to get your job done then you’re in for a big slash terrible surprise!
How to Get Your Ideas to SpreadThis still rings true today and builds off of Seth’s original idea of Permission Marketing. Despite being over 6 years old, and a ten year old book, permission marketing is still not as widely used as it should be. This was my first introduction to the word remarkable.
I know what you’re thinking.
Yes, I had heard the word before; I was 22 years old when I saw this. But I didn’t fully understand what being remarkable was. Find out for yourself!
Seth’s Blog is the first blog that really took my thinking to the next level. Get daily inspiration directly from him!
Manifesto of Content StrategyI love Rand’s energetic talk on content, which is at the heart of SEO and what we’re dubbing inbound marketing. What’s ironic is that what we’re calling inbound is actually just old school marketing that digital marketers got in a bad habit of…not doing. With SEO back in the early 2000′s, you could rank by outsourcing link building to India for $X/link. Not anymore! We’re bridging that gap between digital and classic. Love this talk, Rand is another dude you should follow.
Real. Comany. Sh*t.I don’t want to touch on too much but this might have impacted my professional life more than any one thing. Perhaps without Seth Godin’s influence I might not have reached this point. Maybe I’d be out there working staffing or something. But without Wil’s #rcs talk, I wouldn’t strive to be amazing at what I do, not only forthe benefit of myself and my company but for the people who we serve. I want to deliver the best that I can for all of us. Wil taught me that.
I can’t embed this video but I can link to it, so check it out and try to coax me into going to Mozcon someday. I want to go!
Unrelated: I had the ultimate compliment paid to me by my lovely lady. I was listening to Wil’s #rcs speech while she was getting ready to go out and she said “He reminds me of you when you talk about marketing.” That hit the feels.
Tweet at me and let me know you learned something. It would mean the world to me.
Hey it's me, Brian Swanick! I wrote this article in an effort to teach myself something new and maybe help someone else along the way. Let me know your thoughts and if you have any ideas, resources, or reflections below. I truly mean it when I say I would LOVE to hear about them.