Marketing Monday: 5 Recommendations
As part of a series that has no hope of becoming a weekly post, I’d like to spend some time sharing some of the wonderful things I’ve read. Although I have not read many books lately, my article digest has exploded to where I am averaging about 5 per day over the last month or two. Holy smokes indeed. Add on a few long workdays, scattered lifting, and some extra-long Fifa 13 sessions and I’ve uncovered why I haven’t seen a single friend since my birthday last month. Take advantage of me being a lunatic and check out 5 of my favorite articles that can be construed as related to marketing. (I have actually seen friends…just briefly…)
Hey! That’s what I’m doing! The reason being a curator is so important is because the amount of content being created is so immense that people no longer have time to sift through it all. Do you know how many social networks, social tools, task managers, calendars, video streaming, epilepsy inducing crap there is out there?! Try and scroll through the apps available on your phone…that begin with the letter P. Leave me a comment when you get to the bottom. Comments will probably be auto-sent to my brain for approval by then.
People have begun to find value in curators because they act as a content filter. The same reason people grew up watching the news, or more likely for you Sportscenter, is the same reason people check Google News, Reddit, Facebook, Twitter, or their RSS. They need a built in filter. You can become someone’s filter by gaining their trust and doing the work for them. Not for everyone but still a good read–especially when we all sing the same “create good content” song.
Especially for those involved across social, cpc, email and organic–it’s a must in terms of time investment.
Last, but not least…from my personal Continued Education Link Collection (CAPS SO YOU KNOW IT’S GOOD)
As a side note, I’m really excited to be speaking on a panel of young professionals at the University of Tampa next week about being young in the real world and how you can make it big. Or just get a job and start doing your laundry on a regular basis–which is my expertise. Looking forward to doing more speaking in the future!
Hey it's me, Brian Swanick! I wrote this article in an effort to teach myself something new and maybe help someone else along the way. Let me know your thoughts and if you have any ideas, resources, or reflections below. I truly mean it when I say I would LOVE to hear about them.